Location : Mexico City, Mexico
Industry: Technology, Communication
Role: UX Designer
Promotional video: Promo Video
App: iOS
Twitter Account: @Exchangeapp
The Problem
The challenge at Pademobile (a fintech startup) was designing products for financial inclusion in a country where less than the 50% of the population had a bank account. This involved months of user research, prototyping, and testing web/mobile applications. The platform peaked at 5M users across Mexico and Spain.
toolkit:
Sketch, Adobe Illustrator, InVision, Framer,
Surveys, 1:1 interviews, A/B Test