Location : Mexico City, Mexico

Industry: Technology, Communication

Role: UX Designer

Promotional video: Promo Video

App: iOS

Twitter Account: @Exchangeapp

The Problem

The challenge at Pademobile (a fintech startup) was designing products for financial inclusion in a country where less than the 50% of the population had a bank account. This involved months of user research, prototyping, and testing web/mobile applications. The platform peaked at 5M users across Mexico and Spain.

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Sketch, Adobe Illustrator, InVision, Framer,

Surveys, 1:1 interviews, A/B Test

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